I admit it.
I’m over 50 and Facebook has been a total mystery to me up until now. I’ve heard of people who generated dozens of leads from Facebook, but I could never figure out how they did it.
I mean, what’s up with “friends”? Why is it important to have hundreds of them? What do you do with them when you’ve got them?
None of it made sense.
But then I ran into a couple of guys named Jeff and Andy who administer a Facebook group called, “Mentoring Small Business Professionals to DOMINATE Facebook.”
I watched all their videos, and suddenly it all came into focus.
Here is a synopsis of their recommendations which Jeff recently posted in a forum we both belong to:
1. Set a goal to make at least 500 friends from your target market. DO NOT add more than 20 per day, or you risk being banned; this isn’t MySpace. What do I mean by target market? People who would be interested in your product, or people who would be interested in your opportunity. Groups are a great way to find such people.
2. Create a group that ties in nicely to your opportunity. Do NOT make a group about your specific opportunity… but on something related, that you can segue to your opportunity. So, if you’re selling a juice that’s high in antioxidants, make a group about antioxidants, or anti-aging. Make sure it has broad appeal.
3. Add valuable content to the group. Not just regurgitated propaganda from your company, but YOUR thoughts, experiences, and how-to content. Videos, articles, links to useful resources, and so on. “Be the expert.”
4. Invite all of your Facebook friends to join your new group (max 200 per day.) This gives people the chance to opt-in, just like subscribing to a list from your site. More importantly, it also gives them the ability to opt out. Permission-based marketing is good.
5. Send periodic emails to the group. Once, maybe twice a week. Don’t just pitch your opportunity in these emails. Make them valuable, include intimate bits about you and your life, and then just link to your lead capture in your signature. People will click, and will be much more likely to opt-in because you’re giving them value (and bonding.)
6. Once they opt-in to your lead capture, now they are fair game for a pitch. They’ve expressed a direct interest in your opportunity.
This is a gradual progression that takes people from random Facebook friend all the way to joining you in your opportunity without ever having to SPAM, or send people something they don’t want.
And by the way, here are a couple more pointers that I’ve picked up:
1. Facebook is a social site. Be friendly. Write on the walls of the people who’ve invited you into their friends circle. Read their profiles. If you have stuff in common, send them a personal note.
2. Don’t pitch your business or products. That would be social suicide on Facebook. There is a place to post a link to your website, however.
If you wish to join my friends list, please feel free to do so. Be sure to leave a message on my wall. My Facebook address is
By the way, if you don’t know how to join Facebook, ask your local teenager.